LIST OF THE HOTTEST VIETNAMESE KOLS TODAY

Masthead – Strategic Partner for Brands in Connecting and Collaborating with Top Vietnamese KOLs

In the era of digitalization and the strong development of social media, the influence of KOLs (Key Opinion Leaders) on consumer habits and purchasing decisions is increasingly significant. Recognizing this importance, Masthead takes pride in being the bridge between brands and reputable, creative KOLs across various fields such as music, fashion, beauty, travel, cuisine, and technology.

With a network of over 500 talented KOLs and a professional, experienced team, Masthead is committed to delivering effective, creative, and breakthrough communication campaigns for brands. We are not just consultants and executors, but also strategic partners, accompanying brands at every step of their development.

HOTTEST KOLs IN VIETNAM RIGHT NOW

The concept of KOL (Key Opinion Leader) or influencer is becoming increasingly popular in Vietnam. KOLs on social media, with their substantial following, are gradually becoming an effective promotional channel for brands and businesses. Below is a list of the hottest KOLs in Vietnam right now, categorized by their fields of expertise.

MUSIC INDUSTRY

Sơn Tùng M-TP
  • Profile: Singer, songwriter, and actor
  • Platforms: YouTube (9.3M subs), Facebook (12M likes), Instagram (5.6M followers), TikTok (4.2M followers)
  • Suggested brand collaborations: Music, fashion, lifestyle products
Đen Vâu
  • Profile: Rapper, songwriter, and producer
  • Platforms: YouTube (3.2M subs), Facebook (3.8M likes), Instagram (1.9M followers), TikTok (1.6M followers)
  • Suggested brand collaborations: Music, fashion, lifestyle products
Hòa Minzy
  • Profile: Singer and songwriter
  • Platforms: YouTube (2.1M subs), Facebook (4.5M likes), Instagram (3.3M followers), TikTok (2.9M followers)
  • Suggested brand collaborations: Music, fashion, beauty products

LIFESTYLE INDUSTRY

Giang Ơi
  • Profile: Travel vlogger, content creator
  • Platforms: YouTube (2.2M subs), Facebook (2.1M likes), Instagram (1.4M followers), TikTok (1.8M followers)
  • Suggested brand collaborations: Travel, fashion, technology, F&B
Khoai Lang Thang
  • Profile: Food and travel vlogger, content creator
  • Platforms: YouTube (1.7M subs), Facebook (1.5M likes), Instagram (694K followers), TikTok (1.1M followers)
  • Suggested brand collaborations: F&B, travel, lifestyle products
Khoa Pug
  • Profile: Travel vlogger, content creator
  • Platforms: YouTube (1.4M subs), Facebook (1.2M likes), Instagram (478K followers), TikTok (927K followers)
  • Suggested brand collaborations: Travel, technology, lifestyle products

TRAVEL INDUSTRY

Khoai Lang Thang
  • Profile: Food and travel vlogger, content creator
  • Platforms: YouTube (1.7M subs), Facebook (1.5M likes), Instagram (694K followers), TikTok (1.2M followers)
  • Suggested brand collaborations: Travel, F&B, lifestyle products
Khoa Pug
  • Profile: Travel vlogger, content creator
  • Platforms: YouTube (1.4M subs), Facebook (1.2M likes), Instagram (478K followers), TikTok (963K followers)
  • Suggested brand collaborations: Travel, technology, lifestyle products
Chan La Cà
  • Profile: Food and travel vlogger, content creator
  • Platforms: YouTube (1.2M subs), Facebook (1.1M likes), Instagram (323K followers), TikTok (785K followers)
  • Suggested brand collaborations: Travel, F&B, lifestyle products

FOOD INDUSTRY

Quỳnh Trần JP
  • Profile: Vietnamese-Japanese family vlogger, content creator
  • Platforms: YouTube (1.3M subs), Facebook (744K likes), Instagram (205K followers), TikTok (397K followers)
  • Suggested brand collaborations: F&B, family products, lifestyle products
Bà Tân Vlog
  • Profile: Elderly food vlogger, content creator
  • Platforms: YouTube (1.6M subs), Facebook (1.2M likes), TikTok (643K followers)
  • Suggested brand collaborations: F&B, household products
Feedy VN
  • Profile: Food and restaurant review vlogger, content creator
  • Platforms: YouTube (965K subs), Facebook (693K likes), Instagram (93.2K followers), TikTok (284K followers)
  • Suggested brand collaborations: F&B, lifestyle products

EDUCATION INDUSTRY

Hoc Mai
  • Profile: Online learning platform and educational content creator
  • Platforms: YouTube (1.2M subs), Facebook (932K likes), TikTok (286K followers)
  • Suggested brand collaborations: Educational resources, technology, stationery
Monkey Junior
  • Profile: English learning app for kids and educational content creator
  • Platforms: YouTube (987K subs), Facebook (758K likes), TikTok (193K followers)
  • Suggested brand collaborations: Educational resources, technology, parenting products
TuMo Education
  • Profile: Online learning platform and educational content creator
  • Platforms: YouTube (845K subs), Facebook (643K likes), TikTok (156K followers)
  • Suggested brand collaborations: Educational resources, technology, stationery

SPORT INDUSTRY

Nguyễn Công Phượng
  • Profile: Professional footballer, striker for the Vietnam national team and Hoàng Anh Gia Lai FC
  • Platforms: Facebook (2.5M likes), Instagram (1.8M followers), TikTok (845K followers)
  • Suggested brand collaborations: Sports apparel, football gear, energy drinks
Nguyễn Thị Ánh Viên
  • Profile: Olympic swimmer, multiple Southeast Asian Games gold medalist
  • Platforms: Facebook (1.9M likes), Instagram (1.2M followers), TikTok (567K followers)
  • Suggested brand collaborations: Swimwear, sports equipment, fitness supplements
Lê Công Vinh
  • Profile: Retired professional footballer, former striker for the Vietnam national team
  • Platforms: Facebook (1.5M likes), Instagram (987K followers), TikTok (432K followers)
  • Suggested brand collaborations: Sports apparel, football academies, sports media

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