Packaging Design – Show Case | Felina Nail Polish Remover

Client : 

Francia Beauty, however, is a well-known manufacturer and exporter of beauty products, including nail care items, based in Vietnam. They are recognized for producing a variety of cosmetic products, such as nail polish, nail treatments, and related accessories.

Packaging Design Project for Felina Nail Polish Remover by Francia Beauty Group:

1. Objectives:

• Create a luxurious and sophisticated packaging design for Felina nail polish remover, aligning with the brand’s new positioning.
• Reflect the product quality and the fashionable, premium image of the Felina brand through the packaging design.
• Elevate the product from its ordinary status to a new level in terms of image and user experience.

2. Strategy:

• Draw inspiration from the latest fashion trends and the sophistication of European fashion shows to develop design ideas.
• Use floral patterns and designs inspired by high-end fashion to create a sense of elegance and subtlety for the product packaging.
• Harmoniously combine design elements with Felina’s brand identity to create consistency and prominence for the product.

3. Implementation:

• Research fashion trends and high-end designs to find ideas and inspiration for the packaging design.
• Develop and refine elegant and sophisticated floral patterns and design elements for the product packaging.
• Integrate new design elements with Felina’s brand identity to create a cohesive and distinctive look for the product.
• Conduct quality checks and revisions to ensure the quality and aesthetics of the design before applying it to production.

4. Results:

• The packaging design for Felina nail polish remover brings a luxurious, sophisticated, and fashionable image, aligning with the brand’s new positioning.
• The design not only reflects the product quality but also conveys the premium image and fashion trends that Felina aims for.
• The Felina nail polish remover, with its new packaging design, has contributed to elevating the brand’s image and user experience, transforming an ordinary product into a luxurious and high-class one.
• The project successfully created an impressive packaging design that aligns with Felina’s new brand positioning and contributes to the overall development strategy of the brand.

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