Packaging Design – Show Case | Designing the special edition packaging for C2 product by Universal Robina for the Lunar New Year

Client : 

Made from 100% natural Vietnam’s highlands tea leaves, freshly brewed and bottled on the same day following international standard, C2 is well-known for capturing the freshness of tea leaves and provide health benefits.

Designing the special edition packaging for C2 product by Universal Robina for the Lunar New Year

Objectives:

• Design a limited edition packaging for C2 product on the occasion of Lunar New Year
• Reflect the traditional atmosphere and values of Tet, combined with the brand’s distinctive elements
• Create a unique and differentiated design compared to other brands’ festive packaging

Strategy:

• Choose a novel and creative approach by expressing the Tet spirit through the product’s special features, instead of simply using traditional elements
• Take inspiration from the traditional colors and patterns of Tet, combined with the images of lemon slices and the refreshing essence of C2

Execution:

• Design stylized lemon slice images combined with bright, vibrant colors
• Use traditional Tet patterns in a subtle, modern way
• The overall design exudes a refreshing, invigorating spirit, fitting for an exciting Lunar New Year

Results:

• Created a distinctive and outstanding packaging for C2 product during the Tet season
• The unique and impressive limited edition packaging effectively conveys the brand’s message and values
• Brings an enjoyable experience to consumers when using the product during the festive period