Media Performance – Case Study | FLC

Client :

FLC Group is a leading conglomerate in Vietnam, active in real estate, hospitality, aviation, and agriculture. Established in 2008, it’s known for ambitious projects like luxury resorts, golf courses, and Bamboo Airways. Committed to sustainable growth, FLC is a key player in Vietnam’s economic landscape.

Marketing Objective : Lead Acquisitions from Digital to support sales.

Challenge :

– Client had several Digital Marketing campaigns before but the results are under-expectation.
– Client has no preparation of the infrastructure and media assets for this campaign
– Marketing team requested a branding campaign but the KPI was Lead Acquisition.
– There were many other real estate agents selling this product simultaneously with FLC on digital media.
– The customers cannot recognize which information is officially from FLC and which is not.

Solution :

– Focus on the most effective ad-formats to collect users’ information.
– Create the product’s image and Project’s official information portal (landing page) in a superior way compared to agents.
– Utilize project available media assets and optimize them to be more “digital friendly”.
– Use interactive 3D Visual on Landing page.

Performence :

– 5600 Leads within 3 months
– Conversion rate : 1,7 %