Digital Campaign – Case Study | Vietnix

Client : 

• Vietnix is a leading provider of hosting, VPS, domain name services and web hosting solutions in Vietnam.
• Launched in 2012, Vietnix has over 10 years of experience in the field and is trusted by more than 50,000 individual and corporate customers.

Objectives:

• Increase brand awareness and traffic to the vietnix.vn website
• Increase the conversion rate of customers purchasing hosting, VPS, and domain services on the website.
• Target a 14% customer conversion rate for each service.

Strategy:

• Use high-quality, useful content to attract target customers who are web developers, programmers, and online business owners.
• Promote Vietnix’s outstanding advantages such as robust infrastructure, high quality, fast speed, reasonable prices, and dedicated 24/7 support.
• Run attractive promotional programs to stimulate demand, increase interest, and drive customer purchasing decisions.

Execution:

• Develop instructional content, tips, comparisons about hosting, domain names, etc., on the Vietnix blog.
• Optimize the website for SEO and fast loading speed to improve keyword rankings and user experience.
• Run accurately targeted Google Ads and Facebook Ads campaigns to reach interested audiences.
• Use email marketing to send promotional information and offers to the database of potential customers.

Results:

• The vietnix.vn website achieved top 1-3 rankings for keywords like hosting, VPS, domain names. Traffic increased by 200%.
• The average conversion rate across services reached 15%:

• Hosting: cost of 78k VND/customer
• VPS: cost of 86k VND/customer
• Domain names: cost of 92k VND/customer
• Other services: cost of 83k VND/customer

• Revenue grew by 235% compared to pre-campaign. Vietnix became the leading hosting/VPS brand trusted by the tech community.

Thus, the campaign was a resounding success, exceeding the set objectives and helping Vietnix break through and assert its position in the market. Understanding customer needs, creating quality content, and running effective advertising were the keys to maximizing conversions at a reasonable cost.