Digital Campaign – Case Study | NVS Investment

Client : 

NVS Investment is a leading consulting firm for investment immigration programs in the US, Canada, Europe, and Australia. With over 15 years of experience and a 100% success rate, NVS wanted to increase brand awareness and reach more potential customers through digital marketing.

Objectives:

• Enhance brand recognition and reputation of NVS on digital channels
• Attract more potential customers interested in investment immigration programs
• Increase website traffic, engagement, and leads
• Improve search engine rankings and visibility

Strategy:

• Develop a comprehensive and multi-channel digital marketing campaign including paid advertising, content marketing, email marketing, SEO optimization, etc.
• Research the market, competitors and target customers to guide messaging and content
• Create high-quality images, videos introducing NVS and its investment immigration programs
• Boost promotion and engagement through social media channels like Facebook, Youtube, Google Search
• Generate leads through ebooks, webinars and automated email marketing campaigns

Execution:

• Run Google Adwords and Facebook Ads with reasonable budget, targeting the right audiences
• Regularly publish SEO-friendly content, articles on website, blog and fanpage
• Produce impressive company introduction video and short immigration consulting clips
• Create landing pages to collect customer information, integrate chatbot for automated support
• Implement email marketing campaigns through various stages of the customer journey

Results:

• NVS website reached top 5 for main keywords on Google with 200% increase in traffic
• Fanpage likes and engagement increased by 150% thanks to quality content and advertising
• Advertising and email marketing campaigns attracted over 1000 potential customer leads
• Average email open and click rates reached 40%, higher than industry benchmarks
• Number of appointments and customers registering for NVS services increased by about 30%

Thus, thanks to the systematic and creative digital marketing strategy by Masthead Digital, NVS Investment achieved its goals of increasing brand awareness, attracting customers and boosting sales.