Digital Campaign – Case Study | Nokia C32

Client : 

Nokia’s journey in Vietnam is part of its broader strategy in Southeast Asia, which focuses on enhancing connectivity and telecommunications infrastructure. The company has been present in Vietnam for several years, participating majorly in the telecommunications sector.

Digital Advertising Campaign for Nokia C32 in Vietnam

1. Objectives:

• Increase user awareness and interest in the Nokia C32 product.
• Boost pre-order sales and sales of Nokia C32 at dealers nationwide.
• Increase Nokia’s market share in the mid-range phone segment in Vietnam.

2. Strategy:

• Focus on digital advertising on Facebook and Google to reach the target customer audience.
• Use direct sales conversion ad formats on the website to optimize effectiveness.
• Run Google ad campaigns on the Google Marketing Platform, using Display & Video 360 and Search Ads 360 for centralized management and optimization.
• Develop advertising messages focusing on the key features of Nokia C32, such as design, camera, battery, and competitive pricing.

3. Execution:

• Design attractive advertising materials, including images, videos, and article content about Nokia C32.
• Deploy an advertising campaign on Facebook with formats such as images, videos, sponsored posts, and interactive ads.
• Set up search and display advertising campaigns on Google through Search Ads 360 and Display & Video 360.
• Optimize campaigns based on real-time data on engagement, conversions, and sales.
• Collaborate with dealers to implement promotional programs and product displays in stores.

4. Results:

• After 2 months of campaign implementation, user awareness and interest in Nokia C32 increased significantly, as shown by a 150% increase in website interactions and traffic.
• Nokia C32 pre-order sales reached 5,000 orders, exceeding the target by 20%.
• Sales at dealers grew by 30% compared to the same period last year.

The digital advertising campaign for Nokia C32 in Vietnam was successful in raising awareness, boosting sales, and increasing market share for the product. Focusing on advertising on Facebook and Google, along with close collaboration with dealers, yielded positive results and provided valuable lessons for similar campaigns in the future.

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