Digital Campaign – Case Study | Microlife | B3 AFIB Advanced

Client : 

Microlife’s presence in Vietnam is part of its broader strategy to expand its footprint in Southeast Asia, a region with growing healthcare needs and increasing awareness about health monitoring.

Digital Advertising Campaign for B3 AFIB Advanced by Microlife Vietnam

Objectives:

• Raise consumer awareness about the importance of monitoring atrial fibrillation and blood pressure at home.
• Increase sales of the B3 AFIB Advanced product on e-commerce platforms and in medical stores.
• Establish Microlife as a reputable brand in the healthcare industry in Vietnam.

Strategy:

• Partner with Masthead Digital to plan and execute a comprehensive digital advertising campaign.
• Focus on digital advertising on popular social media platforms such as Facebook, YouTube, and health-related websites.
• Create educational content and provide useful information about atrial fibrillation, blood pressure, and the importance of monitoring health at home.
• Collaborate with medical experts and influencers to build trust and increase product credibility.
• Utilize search advertising (Google Ads) to reach customers searching for products related to atrial fibrillation and blood pressure.

Implementation:

• With guidance from Masthead Digital, Microlife Vietnam produced an introductory video for the B3 AFIB Advanced product, highlighting its key features and benefits.
• Created blog posts and infographics about atrial fibrillation, blood pressure, and ways to prevent related health issues based on the content strategy proposed by Masthead Digital.
• Developed advertising campaigns on Facebook and YouTube, using video, image, and sponsored post ad formats with the support of Masthead Digital’s team of experts.
• Organized online seminars with the participation of medical experts to answer questions and share knowledge about atrial fibrillation and blood pressure, coordinated by Masthead Digital.
• Implemented search advertising on Google Ads with keywords related to atrial fibrillation, blood pressure, and the B3 AFIB Advanced monitor, optimized by the Masthead Digital team.

Results:

• Thanks to the consultation and support from Masthead Digital, the campaign achieved results beyond Microlife Vietnam’s expectations.
• After 3 months of campaign implementation, consumer awareness of atrial fibrillation and blood pressure increased by 50% compared to pre-campaign levels, surpassing the 35% target.
• Sales of B3 AFIB Advanced increased by 60% on e-commerce platforms and 40% in medical stores, outperforming initial expectations.
• Traffic to Microlife Vietnam’s website increased by 300%, with 75% of visits coming from the advertising campaign, thanks to Masthead Digital’s optimization strategy.
• Microlife became the most trusted brand of blood pressure and atrial fibrillation monitors in Vietnam, surpassing major competitors.

With close collaboration and strategic advice from Masthead Digital, the digital advertising campaign for B3 AFIB Advanced by Microlife Vietnam was an unprecedented success. The achieved results not only raised consumer awareness, increased sales, and built brand image but also exceeded the set objectives. The combination of content strategy, advertising on digital platforms, and collaboration with medical experts, along with the professional consultation from Masthead Digital, created a successful campaign and laid the foundation for Microlife Vietnam’s sustainable growth in the future.

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