Social Campaign – Case Study | Vietnam Airlines

Objectives:

• Raise awareness about Vietnam Airlines’ 4-star Skytrax certification.
• Promote superior service quality and classy flying experience.
• Boost online ticket bookings and increase revenue.
• Reinforce passengers’ pride and trust in the brand.

Strategy:

• Create inspiring content with the message “4-star experience”.
• Focus on key digital touchpoints such as website, mobile app, email, and social media.
• Leverage Skytrax’s reputation to build trust and drive ticket purchasing decisions.
• Use high-quality images and videos to convey the message vividly.

Implementation:

• Design the “4-star Skytrax” logo and integrate it into all digital touchpoints.
• Create a series of content (articles, images, videos) introducing Skytrax’s 4-star standards and Vietnam Airlines’ excellent service.
• Invite KOLs, travel experts, and VIP passengers to share their experiences with the 4-star service on flights.
• Optimize the UI/UX of the website and app, simplify the ticket booking and payment process.
• Send personalized emails to customers with special offers for booking premium seats.
• Advertise on search platforms (Google), social media (Facebook, YouTube), and reputable travel and aviation sites.

Results:

• Website traffic increased by 120%, online booking rate increased by 20%.
• Seat occupancy rates for business and premium economy classes increased by 15%.
• Passenger satisfaction increased to 4.5/5 points.
• Over 10 million content impressions and 500,000 interactions and shares on social media.