Branding Design – Show Case | Shantira Resort

Client : 

Assuming Shantira Resort is a part of Hoi An Royal Group’s portfolio, it would likely be positioned as a premium hospitality service, possibly offering luxurious accommodations, high-end amenities, and unique cultural experiences reflecting the local heritage and charm of Hoi An.

Hoi An Royal Group’s Branding Project for Shantira Resort:

1. Objectives:

• Develop a brand identity for Hoi An Royal Group’s top-tier luxury resort located on a beautiful beach near Hoi An.
• Create a brand name and visual identity that reflect the resort’s elegance, luxury, and tranquility.
• Establish a strong brand presence that distinguishes Shantira Resort from competitors in the market.

2. Strategy:

• Choose a brand name that evokes a sense of mystery and sophistication, setting the tone for the resort’s image.
• Design a logo featuring smooth, flowing lines and a crown symbol to convey the resort’s royal elegance and prestige.
• Collaborate with The Circle’s experienced team of experts to understand the brand’s essence and infuse it into Shantira’s visual identity.
• Develop a comprehensive branding package that includes the brand name, logo, and various promotional materials to ensure consistent communication across all touchpoints.

3. Implementation:

• Conduct thorough research on the luxury resort market and analyze competitors to identify opportunities for differentiation.
• Brainstorm and evaluate potential brand names that align with the resort’s positioning and values, ultimately selecting “Shantira” for its mysterious and sophisticated appeal.
• Design a logo that incorporates the crown symbol and smooth, flowing lines to visually represent the resort’s elegance and tranquility.
• Create a cohesive visual identity system, including color palette, typography, and design elements, to ensure consistent application across all marketing materials.
• Develop various promotional materials, such as brochures, advertisements, and digital assets, to effectively communicate the brand’s message and attract target audiences.

4. Results:

• The brand name “Shantira” successfully captures the resort’s mysterious and sophisticated essence, setting it apart from competitors in the luxury resort market.
• The logo’s smooth, flowing lines and crown symbol effectively convey the resort’s royal elegance and prestige, creating a strong visual identity that resonates with the target audience.
• The comprehensive branding package, including the brand name, logo, and various promotional materials, ensures consistent communication across all touchpoints, strengthening brand recognition and recall.
• The collaboration between Hoi An Royal Group and The Circle resulted in a powerful brand identity that positions Shantira Resort as a top-tier luxury destination, evoking a sense of elegance, tranquility, and exclusivity for its guests.

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