Packaging Design – Show Case | COSY Cookies Tet Edition

Client : 

Cosy is a brand of cookies and biscuits produced by Mondelez International in Vietnam. Mondelez International is a major player in the global snack food industry, known for various popular brands like Oreo, Cadbury, and Ritz. In Vietnam, Cosy serves as one of their prominent local brands, catering specifically to the tastes and preferences of the Vietnamese market.

Mondelez Vietnam’s Packaging Design Project for COSY Cookies Tet Edition:

1. Objectives:

• Redesign the packaging for COSY cookies line in preparation for the Tet holiday season.
• Ensure the design not only fits the festive season but also stands out among competitors in a market saturated with Tet packaging designs.
• Create a packaging design that celebrates the spirit of the Tet holiday while positioning COSY as a distinct and preferred choice for consumers.

2. Strategy:

• Take a bold approach by selecting vibrant colors and modernizing traditional Tet patterns in a sophisticated manner that still aligns with the festive season.
• Use lively and dynamic colors combined with multi-colored graphics to reflect the brand’s joyful spirit and make COSY stand out on store shelves.
• Incorporate design elements that not only honor the festive spirit but also elevate COSY’s position compared to its competitors.

3. Implementation:

• Research and analyze current Tet packaging designs in the market to identify opportunities for differentiation.
• Develop and refine design concepts that combine vibrant colors, modern interpretations of traditional Tet patterns, and multi-colored graphics.
• Ensure the design elements align with the festive season while maintaining COSY’s brand identity and personality.
• Conduct quality checks and revisions to ensure the design meets the project objectives and is ready for production.

4. Results:

• The new COSY Tet packaging design successfully captured the spirit of the festive season while standing out among competitors on store shelves.
• The bold use of vibrant colors and modern interpretation of traditional Tet patterns positioned COSY as a distinct and preferred choice for consumers during Tet.
• The packaging design not only celebrated the Tet holiday but also elevated COSY’s position in the market compared to its competitors.
• The project demonstrated The Circle’s expertise in packaging design, contributing to both maintaining the festive spirit and enhancing COSY’s market position during the Tet season.