Packaging Design – Show Case | Nestlé Vietnam – Milo

Client : 

Milo is a chocolate and malt powder that is mixed with hot or cold water or milk to produce a beverage popular mainly in Australia, New Zealand, Malaysia, Singapore, and other parts of Asia, as well as South Africa and some parts of South America. It was originally developed by Thomas Mayne in Sydney, Australia, in 1934.

Packaging design project for Nestlé Vietnam brand – Milo Tet:

1. Objectives:

• Create a unique and distinctive packaging design for the Tet edition of Milo products.
• Maintain the dynamic spirit of the Milo brand in the design.
• Attract consumer attention and increase sales during the Tet holiday.

2. Strategy:

• Combine images of children participating in various sports activities with the traditional space and elements of Tet.
• Use detailed, refined, and unique illustrations for each product set.
• Incorporate the emotional values of the festive season into the design while maintaining the core values of the Milo brand.

3. Implementation:

• Research and sketch design ideas based on the defined objectives and strategy.
• Develop and finalize detailed illustrations for each product set.
• Harmoniously combine traditional Tet elements with dynamic images of children in the design.
• Conduct quality checks and revisions to ensure the quality of the design before applying it to production.

4. Results:

• The Milo Tet packaging design received positive reception from consumers.
• Milo’s sales achieved record growth within the past 5 years.
• The packaging design received numerous compliments from the press and consumers on social media platforms.
• The project successfully created an impressive and unique brand experience for Milo during Tet, contributing to enhancing the brand’s image and position in the market.

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