Social Campaign – Case Study | Xiaomi VietNam

Objectives:

• Raise awareness and interest in Xiaomi’s new products: Redmi Note 13 Series, Redmi Watch 4, Redmi Buds 5 Pro, and Redmi Buds 5
• Convey the spirit and style of each product through creative and appealing visuals
• Increase user engagement and sharing on social media platforms

Strategy:

• Produce professional photo albums, each showcasing a distinct style suitable for each product
• Carefully select backgrounds, models, and acting styles to accurately convey the message and personality of the product
• Utilize popular social media platforms such as Facebook, Instagram, and TikTok to promote the photo albums
• Encourage user interaction, sharing, and creation of content related to the campaign

Implementation:

• Album “Redmi Note 13 Series: The Peak of Mobile Photography”: Capture diverse scenes with professional-quality images, featuring young and dynamic models expressing unlimited creativity
• Album “Redmi Watch 4: Accompanying Every Style”: Photograph models with various fashion styles, flexibly pairing the Redmi Watch 4 with each outfit, demonstrating the product’s versatility and convenience
• Album “Redmi Buds 5 Pro: Authentic Sound, Freely Connected”: Capture models using the earbuds in various situations such as working out, working, and entertainment, emphasizing sound quality and comfort during use
• Album “Redmi Buds 5: Compact, Trendy”: Photograph the product combined with fashion accessories, featuring models with a youthful and trendy style
• Upload the albums to Xiaomi Vietnam’s Facebook and Instagram pages, using specific hashtags for each product
• Organize a content creation contest on TikTok with the theme of using Xiaomi products, awarding prizes to the best videos

Results:

• The photo albums attract hundreds of thousands of views, tens of thousands of likes, and shares on social media
• The hashtags for each product become trends on the platforms, especially on TikTok with thousands of creative videos from users
• Sales of the Redmi Note 13 Series, Redmi Watch 4, Redmi Buds 5 Pro, and Redmi Buds 5 grow impressively after the campaign
• Xiaomi Vietnam reinforces its position as a creative, trendy technology brand loved by young people

This campaign focuses on building product images through professional and creative albums while effectively spreading the message on social media. Through this, Xiaomi Vietnam not only successfully promotes new products but also enhances customer engagement and affection for the brand.